How To Scale A Revenue Advisory Firm To $100k /month in 120 days or less
Launch and scale a unique up-market advisory offer commanding $5,000 - $25,000+ up-front engagement fees, and success fees between 5 and 7 figures
Watch Student Interviews Below
Recent Student Hyper-Success
Jack B.
Jack came to me in March 2025 as a bright university student making only $5,000/month from his lead generation agency. After several calls where I broke down his entire war map for the next 60 days, he repositioned his offer as SME demand generation for companies worth $50M+. Within 45 days, he scaled to over $80,000/month and made the decision that changed everything - he quit school, sending the university a message that it was a bigger loss for them that he was leaving. He went from struggling student to six-figure entrepreneur by making minor adjustments to his positioning and targeting upmarket segments.
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Caden G.
Caden discovered a LinkedIn outbound exploit that nobody else in the online marketing space was using. Instead of keeping it secret, he packaged it as a done-for-you service and went straight to market. In his first three weeks, he collected $100,000 in cash by closing multiple clients at premium prices. By being first to market with this unique mechanism and scaling aggressively, he dominated before competitors even knew what hit them. The TAM was massive - he could serve any agency, any online offer, any business that needed LinkedIn outreach.
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William O.
William used Genesis principles to identify a massive opportunity in oil brokering - these brokers desperately needed help finding transactions. He positioned himself as a deal origination specialist, using LinkedIn and email to connect oil brokers with qualified buyers. The result? He closed his first deal and immediately bought himself a Ferrari with the commission. By introducing modern outbound techniques to an industry that had never seen them before, William created a one-of-one offer that changed his life with a single transaction.
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The DealMaker Genesis Mechanism & Offer Breakdown
The Mechanism: How We Actually Deliver Results
Our Core Technology Stack
Proprietary Email Infrastructure
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Scale to 50,000+ emails per day without landing in spam
AI-powered personalization that doesn't look like AI
Multiple domain rotation and warming systems
Response rates that make traditional agencies cry
LinkedIn Domination Framework
Hundreds of automated In Mails daily while staying under radar
Connection request acceptance rates above 70%
Message sequences that get C-suite executives to actually respond
The "LinkedIn exploit" that helped Caden collect $100K in 3 weeks
Rapid Testing Protocol
10-15 market hypotheses tested simultaneously
Top-of-funnel validation in days, not months
Message testing at scale to find the "holy shit, yes" response
Pivot frameworks when a hypothesis fails
The Execution Sequence
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Week 1-2: Market Hypothesis Generation
Identify upmarket segments using our proven variables
Create compelling claims for each segment
Set up infrastructure for multi-market testing
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Week 2-3: Rapid Market Validation
Deploy LinkedIn and email campaigns at scale
Test high-level claims without building anything
Measure response rates to identify overwhelming demand
Get on phones to confirm viability
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Week 3-4: Gold Mine Confirmation
Focus all resources on winning segment
Refine messaging based on actual conversations
Close first 5 clients with 3+ week fulfillment runway
Build fulfillment systems using AI and automation
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Month 2-3: Scale and Optimize
Hire and train sales team
Increase outbound volume 10x
Optimize for backend deal flow
Position for success fees
The Offer: What Clients Actually Buy
The Surface Level (What They Think They're Buying)
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"Revenue Advisory" - Lead Generation for Upmarket Segments
Qualified introductions to their dream clients
Meetings with decision-makers worth millions to their business
Deal flow they couldn't access themselves
Speed to market they can't achieve internally
The Real Value (What They're Actually Getting)
Access to Counterparties Worth 6-9 Figures
Not leads, but actual opportunities worth millions
Not prospects, but pre-qualified decision makers
Not meetings, but strategic introductions that close
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Time Collapse
What would take them 12 months, we do in 30 days
What would cost them $500K to build, we provide immediately
What would require a team of 10, we handle with systems
The Pricing Architecture
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Upfront Investment: $5,000 - $25,000
Justified by immediate value creation potential
Positioned as less than 1% of deal value
Paid before any work begins
Non-negotiable because of demand
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Backend Success Fees: 5-7 Figures
2-10% of deal value depending on segment
Written into initial agreement
This is your "torque" - the life-changing money
One deal can generate $100K - $7M (like Vincent's deal)
Why This Mechanism + Offer Combination Is Unstoppable
The Perfect Storm of Variables
Leverage Through Technology
Email and LinkedIn are essentially free at scale
AI handles customization without human intervention
One person can manage what used to require 20
Credibility Arbitrage
Position yourself through association with success
Borrow authority from the mechanism itself
"We've generated meetings with Fortune 500 CEOs" (true after week one)
Supply/Demand Economics
Starving markets with zero competition
Industries that don't know these mechanisms exist
First-mover advantage in every segment we enter
The Unit Economics That Break Traditional Models
Traditional Agency Model:
Charge: $2,000/month
Overhead: $1,500/month
Profit: $500/month
Need 20 clients to make $10K/month
Burnout guaranteed
Our Model
Charge: $15,000 upfront
Overhead: $1,000/month
Profit: $14,000 immediately
Plus backend: $100K - $5M per deal
Need 3 clients to make $45K/month
Scale without burnout
The Secret: We're Not Really Selling Marketing
What We're Actually Doing
Creating Asymmetric Value Exchange
Client invests $15,000
Receives opportunity worth $10,000,000
We take 3% success fee ($300,000)
Everyone wins massively
Solving for the ONLY Problem That Matters
Not brand awareness
Not social media engagement
Not website traffic
Just MORE MONEY
Testing Until We Find the Cheat Code
Every market has one offer that breaks it wide open
Our mechanism finds it faster than anyone else
Once found, we scale with violent speed
Examples of This Mechanism Creating Gold Mine Offers
Oil Brokering Deal Origination
Mechanism: LinkedIn outreach to oil companies
Offer: Connect them with buyers worth $50M+ per transaction
Result: William bought a Ferrari from his first deal
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Energy Efficiency for Commercial Buildings
Mechanism: Email to building owners
Offer: Reduce costs by 20% with guaranteed ROI
Result: Take percentage of savings (worth millions annually)
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No-Accent Cold Calling Centers
Mechanism: LinkedIn to agencies and real estate companies
Offer: American-accent callers at offshore prices
Result: Massive TAM, zero competition
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SME Demand Generation (Jack's Offer)
Mechanism: Email to $50M+ companies
Offer: Enterprise clients they can't reach themselves
Result: $80K/month in 45 days
The Part No One Else Will Tell You
Why This Actually Works
It's not about the tactics. It's about finding the intersection of:
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A market with money (upmarket segments)
A problem worth millions (revenue generation)
A mechanism they haven't discovered(LinkedIn/Email)
Speed of execution (first to market)
Proper positioning (credibility arbitrage)
When these five elements align, you don't have an offer - you have a money printing machine.
The Harsh Reality
You need balls to call CEOs
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You need speed to beat copycats
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You need iteration to find gold
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You need guidance to not fuck it up
That's why this program exists. Not to teach you LinkedIn automation (you can Google that), but to ensure you execute properly when you find your gold mine.
Why Every Other "Agency" Program Has Failed You
They Don't Show You How to Sell to Enterprise Clients
Most programs prepare you to pitch $2,000/month retainers to local dentists. We're talking about closing $25,000 upfront fees with 8-figure backend deals. The difference? When you get on the phone with a CEO running $100M+ in revenue, you can't fumble through some script you memorized. These executives smell bullshit instantly. They need specific frameworks, positioning, and credibility arbitrage that no one else teaches because, frankly, most coaches have never been in those rooms.
They Confuse the "Mechanism" with the Offer
Here's what every guru gets wrong: LinkedIn outreach isn't an offer. Cold email isn't an offer. AI automation isn't an offer. These are mechanisms - the means through which you achieve a result. The offer is ALWAYS the result itself. The only offer that exists is making people more money (or saving it, but people prefer making it). When you understand this distinction, you stop competing on features and start competing on outcomes worth millions to your clients.
They Fail to Show You How to Test and Iterate to Find a One-of-One Offer
Other programs hand you a templated offer and pray it works in your market. We take the opposite approach. You'll generate 10-15 hypotheses matching our proven variables, then rapidly test each one using LinkedIn and email. When every single prospect responds "Yes, I want this thing," you know you've struck gold. This isn't guesswork - it's systematic validation. Most importantly, we solve for top of funnel FIRST. We confirm overwhelming market demand before building anything. While tech startups raise millions to build products nobody wants, we sell first, validate demand, then build.
Broken Retainer or Results-Based Pricing and Unit Economics
The agency model is fundamentally broken. Racing to the bottom on $1,500/month retainers while managing 20+ clients is a recipe for burnout. Our model? Premium upfront fees ($5K-$25K per engagement) PLUS backend success fees worth mid-five to seven figures. This is your "torque" - the cash injection that changes everything. One deal can make your entire year. That's the power of proper unit economics and why capital raising works so brilliantly. You're not trading time for money; you're creating massive value and taking your rightful share.
Taught by Players Who Failed to Scale Past 7-Figures Before Teaching
Let's be brutally honest - the online education space is polluted with coaches who peaked at $30K/month, bought a course on how to create courses, and now teach what they've never actually done. They're regurgitating principles from Hormozi or other gurus, not sharing battle-tested strategies from the trenches.
I built Cadenwood Capital into a boutique investment bank that's raised over $14 billion. I bought an actual broker-dealer in New York for multiple six figures. I have seasoned bankers with 30+ years experience working under me. I'm transitioning into starting a private credit fund. This isn't theory - these are principles I reverse-engineered from my own success turning a marketing agency into an investment bank in 2023.
What They Never Tell You About Speed and Market Timing
The best defense is 100% offense. While others perfect their logo and website for months, we're already closing deals. First to market always has the advantage. When people started copying our capital raising offer (instead of following our principles to find their own gold mine), the space got saturated. But by then, we'd already made millions and established ourselves as the authority. Speed is our primary weapon.
The "Lazy Copy" Epidemic
When Chad Buyers (our original program) took off, people saw our success and got lazy. Instead of using our principles to find their own untapped segments, they just copied the capital raising offer. Now that space is getting crowded. Meanwhile, there are hundreds of other segments - oil brokering, shipping logistics, energy efficiency, SME demand generation - completely untapped and waiting for someone with the balls to dominate them.
They Don't Prepare You for the Reality
No one talks about what happens when you actually get a Fortune 500 CEO on the phone. You will shit your pants. Your voice might crack. You'll feel like a child playing dress-up. That's normal. That's expected. That's exactly why you need someone who's been there to show you not just what to say, but how to carry yourself, how to build instant credibility through association, and how to close even when you look like you just graduated high school.
The "Course Content" Scam
We don't have months of pre-recorded videos from 2019. We don't have worksheets and homework. This is direct access to me, real-time guidance, and immediate iteration based on what's happening in your business RIGHT NOW. The market moves too fast for outdated content. What worked six months ago might be dead today. You need someone actively in the game, not teaching from memories.
They Never Explain Market Selection
Everyone teaches tactics. No one teaches market selection. We focus on upmarket segments where every opportunity is worth six figures minimum to your client. Real estate agents are at the bottom of the totem pole; private equity firms and family offices are at the top. We go as far upmarket as your mechanism allows. This single principle is why our students command premium pricing while others beg for scraps.
The Truth About Competition
There is no fucking competition. That's not motivational speaking - that's the entire strategy. When you find a one-of-one offer using our principles, you're literally the only player in that space. You're introducing a new mechanism to an industry that doesn't know it exists. You're creating a category, not competing in one. By the time others notice and try to copy you, you've already dominated and moved on to the next opportunity.
Legal Disclaimers
EARNINGS AND INCOME DISCLAIMER
The earnings and income representations made by The Dealmaker, Louis Garoz, and Genesis Program are aspirational statements only of your earnings potential. The success of Jack B., Luis M., Merek V., and other participants who have earned money is not typical, and individual results will vary based on your dedication, desire, motivation, business experience, and access to capital and other resources.
The case studies presented (Jack B.'s $100K/month, Merek's agency growth, etc.) are exceptional results, which do not apply to the average participant, and are not intended to represent or guarantee that anyone will achieve the same or similar results. Some may make more, some may make less, and some may make nothing at all.
No express or implied guarantees of income are made. Success in business requires hard work, persistence, and dedication. Your results depend on market conditions, your execution, and factors beyond our control.
GENERAL DISCLAIMER
The information provided is for educational purposes only. Nothing herein should be considered business, investment, legal, or tax advice. Consult qualified professionals regarding your specific situation before making financial decisions.
TESTIMONIAL DISCLAIMER
The testimonials and examples used are exceptional results, which do not apply to the average participant, and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on their background, dedication, desire, motivation, and access to resources.
